A service offer
Your outbound team, professionally run — without a full-time hire.
Most SDR teams don't need another agency. They need a manager — someone who builds the playbook, coaches the reps, cleans up the CRM, and owns the number. I do that on a flat 6- or 12-month contract, priced by team size and scope.
Who it's for
You already hired the reps — one, three, maybe eight. What you don't have is someone who lives inside the outbound motion every day: setting cadence, listening to calls, cleaning the CRM, running the 1:1s, and turning activity into pipeline you can forecast.
A full-time director of sales development runs $150K–$220K fully loaded and takes months to hire. A fractional engagement gives you 20–30 hours a week of that same senior-manager attention, starting in a week, on a flat contract you can budget in one line.
I've built and run outbound motions inside medical device and B2B — and my day job for a decade has been the systems underneath: Zoho and other CRMs, sequencing tools, dialers, dashboards, and the automation that keeps reps selling instead of clicking.
What's included
Pricing
Every engagement is a 6- or 12-month contract billed monthly, with a one-time onboarding fee in month one to fund the audit and playbook build. Annual prepay gets a 10% discount.
Tier 1
1–2 SDRs · ~10–15 hrs/week
6-month: $28K–$40K
12-month: $54K–$75K
Tier 2
3–5 SDRs · ~20–25 hrs/week
6-month: $45K–$68K
12-month: $85K–$125K
Tier 3
6–10 SDRs · ~25–35 hrs/week
6-month: $78K–$105K
12-month: $150K–$200K
How it works
Sit with your reps, listen to calls, dig into the CRM and sequencer. Deliver a written audit — what's working, what's leaking, and the six-month plan.
Ship the new playbook, sequences, CRM hygiene, and reporting stack. Coach the reps through the transition without stopping outbound activity.
Own the number. Weekly reviews, monthly reporting, and continuous iteration on messaging and targeting. By day 90 you have a motion you can measure and defend.
FAQ
You should — eventually. Fractional makes sense when the team is 1–5 reps, when you haven't proven the motion yet, or when you can't justify a $180K hire on a pipeline that isn't yet predictable. I'll help you hire the full-time replacement when the time comes.
Agencies rent you reps. I don't. Your SDRs stay yours — I manage them, build your systems, and leave you with a functioning team instead of a dependency on someone else's roster.
Zoho is my deepest expertise, but I work fluently across HubSpot, Salesforce, Pipedrive, Outreach, Salesloft, Apollo, ZoomInfo, and the usual dialer and data stack. If you use it, I've probably rebuilt it before.
Yes — a 30-day exit clause kicks in after month 3. Before that, we're in onboarding and rebuild mode and both sides need the runway to see results.
Three or four, max. Fractional only works if I have the hours to actually manage the team. Beyond that it becomes advisory, which isn't what you're paying for.
Get in touch
Send a short note with your team size, current stack, and a couple of times that work for a 30-minute intro call. I'll confirm a slot on my calendar within the day.